Human capital
Dynamic capital allocation
V
a
lue cr
e
ation via data driven ecosystem
Performance culture
Corpor
a
te V
e
ntur
e
Capital
Early positioning in emerging digital and
material technologies
•
R
econfiguration of health insurance
b
usiness
•
B
ecoming an healthcare player
•
D
igital platforms & ecosystem
•
N
ew mobility solutions, T
el
ematics
•
S
ustainable chemicals
•
S
ustainable building materials
•
C
arbon capture and utilization
•
New energy technologies investment
a
br
oa
d
•
New fuel economics (hydr
og
en)
Ener
g
y and Utilities
Industrials
T
ra
nsform int
o
an agile
global / local footprint
Innov
a
te t
o
pr
o
vide wider
cust
o
mer experience
W
e
unite T
urkey
and the W
or
ld
for a sustainable lif
e
with leading enterprises
Pioneer in
sustainability
Financial Services
Lead in digital &
material technologies
Digital Businesses
Adapt t
o
F
u
tur
e
of W
o
rk
•
D
igital mark
et
place
•
C
ybersecurity
•
A
dvanced analytics & IoT
•
M
arT
ec
h investment (Artı 1)
•
D
igital banking
•
Grow
th in insurance with new pr
od
ucts,
c
hannels & partnerships
•
E
xpansion of composites to Eur
op
e
•
N
ew energy vehicles and components
•
U
S network expansion in grey cement
•
S
trengthen white cement and CAC position
•
D
istribution network gr
ow
th (RAB)
•
S
ustainable & renewable generation
•
A
sset light services
•
S
izeable customer solutions
•
Distributed generation
•
E-mobility
Purpose
Str
a
tegic
dir
e
ction
Gr
o
w and
pr
o
tect the
cor
e
Holding
value add
New gr
o
wth
platforms
F
o
undation
Str
a
tegy House