Human capital Dynamic capital allocation Value creation via data driven ecosystem Performance culture Corporate Venture Capital Early positioning in emerging digital and material technologies Reconfiguration of health insurance business Becoming an healthcare player Digital platforms & ecosystem New mobility solutions, Telematics Sustainable chemicals Sustainable building materials Carbon capture and utilization New energy technologies investment abroad New fuel economics (hydrogen) Energy and Utilities Industrials Transform into an agile global / local footprint Innovate to provide wider customer experience We unite Turkey and the World for a sustainable life with leading enterprises Pioneer in sustainability Financial Services Lead in digital & material technologies Digital Businesses Adapt to Future of Work Digital marketplace Cybersecurity Advanced analytics & IoT MarTech investment (Artı 1) Digital banking Growth in insurance with new products, channels & partnerships Expansion of composites to Europe New energy vehicles and components US network expansion in grey cement Strengthen white cement and CAC position Distribution network growth (RAB) Sustainable & renewable generation Asset light services Sizeable customer solutions Distributed generation E-mobility Purpose Strategic direction Grow and protect the core Holding value add New growth platforms Foundation Strategy House