1,047
564K
m2
3.6%
76%
173 million
Stores
Sales Area
Market Share
Online Sales Growth
Visitors
Carrefoursa
Carrefoursa, Sabancı Group’s food
retailer and distribution company,
executes a strategy centered
around achieving optimal growth
and operational profitability through
physical store investments and
focuses on digital growth and new
customer acquisition.
The company boosts customer
value by consistently improving
its infrastructure and internal
operations. At the same time,
Carrefoursa optimizes sales
efficiency and margins via
digitalization.
After three decades in the retail
sector, Carrefoursa has transformed
into a distribution-centric entity.
Leveraging its extensive knowledge
of customer preferences and
market dynamics, the company
is strategically growing its
customer base. At the end of 2023,
Carrefoursa operates more than
1,000 stores – a major milestone in
its journey.
In the food-beverage sector,
Carrefoursa is celebrated for
introducing Lezzet Arası restaurants
with 14 locations across six cities.
This year, the retailer expanded its
Cloud Kitchen effort, bolstering its
leadership in this innovative arena.
Carrefoursa maintains significant
like-for-like growth while expanding
in ecommerce, franchise, and
B2B operations. In order to
provide services to hotels and
restaurants during the year, Antalya
and Bodrum under the name of
Carrefoursa Profesyonel has also
realized the new mass sales format.
In 2023, Carrefoursa broadened
its export network in 12 countries –
primarily the Middle East alongside
expansion in Europe – recording
sales of TL 217 million, up 311% yearon-
year.
Carrefoursa’s asset-light franchising provides sustainable, cost-effective growth, while supporting artisans/ entrepreneurs and enhancing competitiveness under a mutually beneficial framework. In 2023, with 1,047 stores across 57 cities, Carrefoursa solidified its pioneering position in organized food retailing.
Protect and Grow the Core
Carrefoursa strengthens its
core business by expanding via
omnichannel integration, adopting
a ‘phygital’ strategy, and prioritizing
lean transformation. Focused
on simplification and efficiency,
Carrefoursa refines its product
assortment and minimizes the long
tail.
Embracing digitalization,
Carrefoursa enhances CRM and
customer experience through
integrating the world’s leading
technologies. Today, the company,
which has more than 10 million
unique customers, has won many
national and international awards
during the year with its advanced
customer service structure.
Collaborative ventures across
various sectors and an innovative
organizational structure help realize the ecommerce vision. The number
of stores feeding ecommerce sales
rose 27% in 2023. Mobile application
orders increased 35% with
personalized shopping experiences
and effective digital marketing
strategies this year.
Invest in New Growth Platforms
Carrefoursa extended its success in the food-beverage industry,
exemplified by Lezzet Arası
restaurants, into the online food
ordering sector, via cloud kitchen
investments with Carrefoursa
Mutfak.
Carrefoursa Mutfak offers
customers a wide variety,
guaranteeing a seamless and userfriendly
experience pursuant to its
pledge of providing fresh, tantalizing
products. This innovation further
anchors the food retailer’s position
in the ever-changing culinary world,
facilitated by efficient home delivery
services via external partners.
Carrefoursa’s strategic B2B
expansion, anchored by the
Carrefoursa Profesyonel food
retail strategy, introduces fresh
products in selected regions and
establishes distribution hubs in
Antalya and Bodrum demonstrating
a commitment to the Horeca
sector. Horeca professionals can
easily access specialized products
via Carrefoursaprofesyonel.com.
Especially in the Horeca sector,
B2B sales are targeted for growth
in 2024, expanding their presence
in the upstream value chain.
Carrefoursa plans to expand its
existing Horeca network in the
coming year.
Carrefoursaisortagi.com, a
franchise system website, lets
retailers manage all business
operations from one unified
platform. The website provides
a multi-channel technology
framework for optimizing processes,
including product sourcing, sales,
real-time analytics, inventory
checks, and payments.
The Way Forward
Carrefoursa is rapidly going digital
while channeling investments into
both physical and online sectors,
driven by customer insights.
Recognizing the growing phygital
trend, the food retailer aims to
deliver consistent experiences
across all platforms with seamless
accessibility in offline and online
channels. In this context, with the
advertising technologies and
digital wallet applications that will
be implemented in the coming
period, the company will expand
its customer base and expand
its services for different customer
needs.
In addition to digitalization efforts,
Carrefoursa remains committed
to environmental awareness and
sustainability going forward. These
strategic imperatives are realized
through innovative initiatives
such as urban agriculture –
collaborating with local farmers
for fresh produce. In this context,
with the advertising technologies
and digital wallet applications
that will be implemented in the
coming period, the company will
expand its customer base and
expand its services for different
customer needs. Carrefoursa aims
to source 70-80% of its energy from
renewables by 2030.
Tursa & AEO
As of year-end 2023, the Hiltonsa
chain of hotels had a 793-room
capacity in total.
Tursa, a Sabancı Holding
subsidiary, is the owner of Adana
Hiltonsa and Mersin Hiltonsa, while
Ankara Enternasyonal Otelcilik
(AEO) owns Ankara Hiltonsa.
Sabancı Group entered the
tourism industry with the Adana
Erciyas Hotel many years ago.
The Group established a founding
partnership with Hilton Group and
inaugurated the Ankara Hiltonsa
Hotel in 1988.
Sabancı Group’s tourism business
expanded further with the
addition of Mersin Hiltonsa Hotel
in 1990 and Adana Hiltonsa in
early 2001. As of year-end 2023,
the Hiltonsa chain of hotels had
a 793-room capacity in total: 310
rooms at Ankara Hiltonsa, 295
rooms at Adana Hiltonsa, and
188 rooms at Mersin Hiltonsa. The
hotels are operated by Hilton
Group.
