Agesa / Aksigorta
2025 Performance & Market Context
The private pension and insurance sector in Türkiye remained one of the most dynamic components of the financial system in 2025, delivering real and balanced growth over the past five years through expanding fund volumes and increasing insurance penetration, despite global uncertainty and domestic market volatility. Increasing penetration across life, non-life, and health insurance continues to strengthen individuals’ financial resilience and supports domestic savings, while mobilizing long-term capital into infrastructure, renewable energy, and other sustainable investments that contribute structurally to Türkiye’s long-term growth and sustainable development agenda. According to data from the Pension Monitoring Center (PMC), total fund size in the Private Pension System (PPS) and Auto Enrollment (AE), including government contributions, reached TL 2.2 trillion by the end of 2025. The non-life insurance market reached a premium volume of TL 1 trillion, recording 45% year-on-year growth, outpacing inflation. Growth was primarily driven by the health and motor segments, with the health line expanding by 56% supported by robust demand and disciplined pricing.
Within this environment, Agesa, Aksigorta, and Medisa continued to shape the sustainable growth of Türkiye’s insurance and pension ecosystem, supported by long-standing expertise, solid capital structures, and disciplined risk management frameworks. Agesa maintained its leading position in the private pension sector since 2015 and in the life insurance segment since 2022. In 2025, Agesa increased its private pension fund size by 77% to TL 390 billion, sustaining its leadership among private sector companies. In life insurance, premium production reached TL 24.4 billion, growing by 70% and exceeding sector averages. Agesa sustained strong profitability momentum, delivering a net profit of TL 5.6 billion supported by solid technical performance and operating leverage.
In non-life insurance, Aksigorta delivered TL 35.1 billion gross written premium, remained flat year on year, prioritizing improvement of the underlying performance of its portfolio by enhancing capital position and profitability rather than writing short term premium growth. Medisa demonstrated its potential for sustainable growth, closing 2025 with TL 4.5 billion in premium production and a net profit of TL 365 million.
2026 Outlook
Starting in 2026, banking is expected to enter a period of transformation characterized by a deeper integration of technology with everyday life. A key shift will be the transition from reactive to proactive banking models. Akbank will focus on the following operational and technological priorities in a rapidly evolving banking environment:
- Operational excellence and risk discipline
- Future-ready organization and skill sets
- Flexible, modular, and resilient technology architecture
- Efficient subsidiary synergy and strategic growth
- Strong brand awareness and sustainability-based value creation with a strong emphasis on platform and ecosystem banking.
Akbank aims to embed this transformation not only as a technological capability but also within its corporate decision-making framework, supporting its ambition to actively shape the future of banking. Innovation continues to be a key enabler of sustainable growth. Ongoing investments in advanced analytics, artificial intelligence-supported customer solutions and scalable operating models enhance service quality, strengthen customer penetration and supports productivity gains across the franchise. In 2026, growth remains selective and risk-adjusted, with a clear focus on deepening customer relationships and expanding wallet share across core segments. Disciplined balance-sheet management and funding agility are expected to support a continued improvement in margin dynamics in a disinflationary environment. A structurally strong fee generation capacity, supported by enhanced cross sell, digital engagement and product penetration, together with ongoing cost discipline are key to sustain robust fee-to-operating expense ratio. Asset quality remains a sector priority. Akbank’s prudent underwriting standards, proactive risk monitoring and conservative provisioning approach are expected to contain credit costs and preserve balance-sheet resilience. Overall, Akbank’s well-structured balance sheet, risk-return-focused growth strategy and efficiency oriented operating model position the Bank to deliver sustainable profitability and generate returns above inflation over the cycle.
2029 Strategy
Guided by its 2029 purpose and strategy, Akbank focuses on trust, resilience, and customer centricity while further strengthening its core banking franchise through a next-generation game plan. This approach centers on redefining existing business models and making the necessary transformations to solidify Akbank’s position as a fully-fledged financial powerhouse. Seamless digitalization, superior customer experience, and solid operational efficiency form the main priorities of this transformation, with employees remaining at the center of the process and cross-organizational synergy recognized as a critical success factor.
The Group’s insurance and pension businesses advance a next-generation, 360-degree financial services model in close cooperation with Akbank. Under Strategy 2029, strategic priorities focus on scaling health, life, and pension businesses, becoming a top three private non-life player through disciplined risk pricing and portfolio balancing, and deepening omnichannel and analytics-driven operating models supported by data and AI-enabled capabilities.
Within this platform, fostering a sustainable economy is advanced through Akbank’s leadership in sustainable finance, the advancement of financial inclusion, and the integration of digital transformation as a structural enabler of long-term resilience and inclusive growth.
Digitalization and Artificial Intelligence
For Banking and Financial Services, digitalization is a core enabler of sustainable value creation. Digital channels, AI-supported decision systems, and omnichannel service models strengthen customer access, operational efficiency, and governance across banking, insurance, and pensions. By embedding advanced analytics, automation, and platform-based architectures into both customer-facing and internal processes, the Group supports inclusive access, disciplined growth, and long-term resilience, while laying the foundation for next-generation financial services built on trust, transparency, and data-driven insight.
Accelerating AI-Enabled Growth
At Akbank, artificial intelligence is reshaping the way the Bank serves both customers and employees. AI empowers teams with real-time insights and smarter tools, enabling faster and more informed decision-making. For customers, it delivers personalized, seamless, and always-available banking experiences. Together, these capabilities strengthen efficiency, trust, and long-term value creation. Customer centricity remains a core priority. AI enhances customer experience through intelligent digital channels including agentic call center solutions that understand customers’ intent, resolving requests end to end, and seamlessly handing over to human agents when needed. The AI-powered chatbot “Akbank Asistan” provides instant, personalized assistance across products and services, from daily transactions to complex inquiries. Together, these capabilities enable faster resolution times, consistent service quality, and a more proactive and intuitive banking experience. Akbank has also developed systems such as FiZ (Financial Business Intelligence), delivering tailored recommendations for proactive and seamless financial services. AI capabilities and AI-powered tools provide employees to automate routine tasks and use real-time data analytics, enhancing decision-making processes and enabling more agile responses to market changes. Akbank developed the AI-enabled internal assistant “Akbanklı Asistan,” which serves as a trusted internal intelligence layer and provides accurate, contextual, and role-specific insights in real time. Leveraging advanced natural language processing and secure access controls, it transforms complex internal information into clear, actionable responses, significantly reducing search time, operational friction, and dependency on manual processes. As a result, employees are better equipped to make consistent, compliant, and well-informed decisions, enhancing productivity, risk management, and service quality across the organization. In parallel, through the Akbank Gençlik Akademisi, the Bank aims to equip university students who will play an active role in the future business world with next-generation skills such as artificial intelligence, advanced analytics, robotics, and design thinking. In line with its AI strategy, Akbank’s key technology investments focus on ensuring infrastructure readiness for AI-related developments. AI and machine learning are instrumental in optimizing banking operations through predictive analytics, fraud detection, and credit risk assessment. To support responsible deployment, the Bank introduced its Responsible Artificial Intelligence Manifesto. These efforts support a more efficient and differentiated banking model built on strong digital infrastructure and core services.
Digital Horizons in Banking
Future banking business models in Türkiye are increasingly centered on digital transformation, ecosystem partnerships, and data-driven customer value creation rather than traditional branch-based growth. Banks are reshaping their role as platform providers that integrate payments, lending, wealth management, and daily-life services into seamless digital journeys, often in collaboration with fintechs and large technology partners. Akbank prioritizes the business models that emphasize scalable technology, advanced analytics, and customer experience as key differentiators, with a strong focus on financial inclusion and operational efficiency. The transformation of these business models is expected to require more digital, analytical, and partnership-oriented roles, with a strong focus on customer insight and technology-enabled services. In Türkiye, banks will increasingly require professionals who can connect business strategy with data, platforms, and ecosystem collaborations to create sustainable long-term value in a rapidly evolving financial landscape. Investing in future-ready roles remains a strategic priority for Akbank. In parallel, Akbank’s expanding value chain ecosystem model is consistent with the growth strategy, scaling value creation through digitally enabled and increasingly integrated ecosystems.
In the private pension and life insurance segments, Agesa enhanced personalization through its AI-based churn model, recommender engine, and advanced segmentation initiatives. The recommender engine delivered conversion rates and production levels approximately three times higher than those of traditional campaign methods. Digital fund advisory solutions further supported customer engagement, contributing to an NPS score nine points above the sector average.
Aksigorta’s AI-driven models prevented more than TL 120 million in potential fraud and reduced claims costs by 10–15%. The Smart Growth Engine generated TL 90 million in additional premium production during the year. Aksigorta also implemented one of Türkiye’s first integrated GenAI and RPA-based hyperautomation architectures, enabling autonomous end-to end processes across claims, underwriting, policy operations, and customer service. ADA 4.0, a generative AI-powered digital insurance expert, began supporting claims, agency operations, and expert services. Medisa continued to expand its digital health ecosystem through AI-driven health consultancy, online doctor services, and medication tracking, integrating these tools with its digital insurance applications.
Sustianable Finance
Financial services play a critical enabling role in Sabancı Holding’s responsible investment strategy by mobilizing capital toward climate action, transition financing, and inclusive economic growth. Through Akbank, sustainable finance operates at scale, connecting long-term funding with real-economy transformation across sectors. The Bank integrates sustainability into its financing strategy through dedicated products, client solutions, and funding frameworks. Since 2021, Akbank provided TL 681 billion in sustainable financing through instruments such as supplier financing, green trade finance, and sustainability linked lending. These solutions support clients’ transition journeys across energy, industry, and value chains by enabling investments in decarbonization, resource efficiency, and responsible growth. This scale is anchored in TL 800 billion Sustainable Finance Pledge by 2030, positioning sustainable finance as a core strategic enabler rather than a niche activity. Akbank’s sustainable finance approach is governed by its published Sustainable Finance Framework and Environmental and Social Risk Framework, reinforcing transparency, discipline, and credibility in international markets. Akbank’s Net Zero Strategy, which includes interim 2030 targets and a coal phase-out by 2040, further reinforces its role in enabling a just and inclusive transition. In 2025, Akbank reached a 46 % sustainability share in total wholesale funding, marked by a series of transactions, including the issuance of a USD 500 million Sustainability Tier 2 bond, the renewal of sustainability-linked syndicated loans at USD 750 million, with 2-year and 3-year tranches allocated in line with its Sustainable Finance Framework, a TL 3.9 billion (USD 100 million equivalent) covered bond with a 5-year maturity issued to the EBRD, reopening the Turkish covered bond market and channeling funding to eligible projects under the Türkiye Green Economy Financing Program II (Türkiye GEFF II), and the issuance of a USD 100 million Digitally Native Note to the IFC, representing the world’s first digitally issued gender bond and directly linking wholesale funding to financial inclusion outcomes through financing for women owned SMEs and women’s access to mortgage loans. The Bank also issued six sustainability bonds with a total of USD 203 million. Furthermore, assets under management in ESG-themed and ESG-rated funds reached TL 36 billion. Furthermore, Sabancı mobilizes international financing mechanisms to scale transition investments beyond Türkiye. Through Sabancı Climate Technologies’ wholly owned subsidiary Sabancı Renewables Inc., the Group secured USD 137 million financing for 232 MW Oriana Solar Project with 60 MW energy storage and closed USD 184 million in tax equity financing for the 272 MW Cutlass Solar II Project in the United States in 2024, demonstrating its ability to structure complex, market aligned financing and deploy capital at scale in global renewable energy markets. Sustainable finance also supports transition-aligned investments across core business areas. Enerjisa Üretim secured a USD 1 billion+ project finance package to fund the 750 MW portion of its 1 GW YEKA-2 wind portfolio, structured in line with IFC Performance Standards and robust environmental and social safeguards. In December 2025, this was complemented by a USD 200 million EBRD loan for the remaining 250 MW. Group companies increasingly integrate green and sustainability-linked finance frameworks into their business strategies, aligning funding decisions with long-term transition objectives. By embedding sustainability criteria into funding, lending, and investment decisions at Group level, Sabancı Holding strengthens capital efficiency, supports transition-aligned growth, and reinforces the credibility of its long-term strategy.
Investing in People and Communities
In addition to corporate activities, Financial Services continued to support innovation and entrepreneurship ecosystems. Established within Fırat University as part of the Sabancı Youth Mobilization Program, the Agesa Technology and Impact Center aims to reach 2,500 young people over three years. Agesa and Aksigorta also continued their collaboration with İTÜ Big Bang, supporting early-stage entrepreneurship and innovation.
Akbank is committed to expanding opportunities for women-owned SMEs. Through the Akbanklı Kadınlar Platform, launched in 2025, the Bank introduced a tailored program offering both financial and social benefits. In 2025, the number of active women-owned SMEs increased by 11% year-on-year, following a 19% increase in the previous year. Akbank also supports employee entrepreneurs through the Akbank+ program, which has invested USD 2 million in intrapreneur-founded startups since 2023.
In 2025, Akbank Youth Academy reached 52 thousand young people through training programs focused on sustainability and sustainable finance. The Climate Ambassador Program, launched in 2025, supported employee engagement through training and initiatives aimed at raising climate awareness.
Akbank Sanat: Bridging Art, Culture, and Sustainability With a 32-year legacy and a mission to be “a place where change never ends,” Akbank Sanat continued to support contemporary art in Türkiye. Hosting over 700 annual events, Akbank Sanat delivered exhibitions, performances, concerts, seminars, workshops, and festivals, connecting with young audiences in Istanbul and across university campuses throughout Türkiye.