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Sabancı of New Generation


Our new strategic roadmap, which we call Sabancı of New Generation, underlines the ever-changing conditions of today’s world. Sabancı of New Generation emphasizes Sabancı Group’s objective of adapting rapidly and effectively to a world where what is considered “new” changes every single day.

Sabancı Culture

Putting the needs and expectations of customers & all stakeholders at focus,

Valuing different perspectives and making decisions by considering comprehensive inclusion,

Being the pioneer of innovation,

Being courageous to make mistakes and seeing it as a learning & development opportunity,

Focusing on long-term and sustainable value creation.



We express our thoughts freely and take risks. We are not afraid to make mistakes. We take the initiative and assume responsibility. We take action.


We place authenticity, respect and trust at the heart of our relations with all stakeholders, thus appearing as we are and being as we appear.


We approach all tasks with enthusiasm, excitement and perseverance. We mobilize our community with our energy.

Continuous Development

We question ourselves and our work with a positive curiosity based on excitement about innovation. To get better and better, we learn from our past experiences, develop in line with our vision for the future, and become the pioneer of change.


We build environments that encourage the inclusion of all stakeholders, value different ideas, and deliver the highest benefit through multiple partnerships.

By the end of 2021, Sabancı Group provided employment to more than 60,000 people, including subcontracted employees. Women ratio is 40% among white collar employees while 37% is among managers. 22.4% of employees are from Generation X, 76.3% are from Generation Y, and 1.3% are from Gen-Z.

Sabancı Group today is striding confidently towards the future, with the highly diverse features and capabilities of its top-caliber human resources and its Sabancı of New Generation culture and values.

Sabancı Group designed its human resources strategies in line with the Sabancı of New Generation vision to become an organization which is:

  • Purpose and culture driven,
  • Stakeholder‑oriented,
  • More agile, more resilient, more digital.