Teknosa
Teknosa’s Strategy in Digital: Redefining the Omni-Retail Experience
As a pioneer in technology retail, Teknosa has undertaken a digital-first approach to enhance customer experiences and to become a connected enterprise through the introduction of AI-powered omnichannel solutions.
To better serve to customers both in digital and physical channels; a major milestone in 2024 was the introduction of Bilge – Türkiye’s first and most advanced AI-powered sales assistant – and Sales Wizard, both cutting-edge AI-driven solutions designed to re-define shopping experience and improve operational efficiency.
Bilge empowers Teknosa’s sales teams by providing realtime coaching, insights, and motivation tools to better serve better our customers. It also offers cross-selling recommendations, personalized product & service suggestions while providing profitability optimization guidance and streamlining in-store operations. Sales Wizard delivers real-time product information, payment options, and campaign insights, significantly improving conversion rates while elevating both customer satisfaction and store efficiency to complement Bilge’s value proposition.
Expanding its digital ecosystem, Teknosa has scaled its marketplace model, doubling its number of sellers and exceeding 200,000 SKUs. This growth strategy has diversified product offerings across new categories, enriching the omnichannel retail experience. Teknosa also announced Teknosanet, a new home internet brand, introduced to complement Teknosacell, providing customers with high-speed and reliable connectivity at home.
In addition, investments in retail media technology have played a significant role in enhancing Teknosa’s digital transformation. Teknosa Ads, the company’s retail-media platform, has attracted over 100 advertisers, leveraging video and programmatic advertising to drive revenue and improve conversion rates. Furthermore, ERP, data management, and enterprise architecture transformation projects have been initiated to enhance operational efficiency and leverage AI-driven business productivity and optimization systems to elevate the customer experience.
These strategic initiatives have strengthened Teknosa’s position as a customer-centric retailer and resulted in an NPS score of 72, securing one of the leading industry players in customer satisfaction. Moreover, Teknosa’s GMV realized at TL 13.3 billion, demonstrating a balanced approach to controlled and profitable online growth in alignment with financial sustainability goals.
A Sustainable Digital Future: ESG-Driven Transformation
Sabancı Holding continues to integrate sustainability principles into its digital strategy, adhering to environmental, social, and governance (ESG) standards. Teknosa actively develop projects to reduce carbon footprint and establish sustainable digital business models. Investments in low-emission energy sources have strengthened the environmental impact of the cloud and platform investments.
Teknosa promotes a circular economy through renewed product sales and its “Bring the Old, Take the New” campaign. Furthermore, by committing to the Science Based Targets Initiative (SBTi), Teknosa aligns its emission reduction goals with global climate objectives. Teknosa aims to reduce Scope 1 and Scope 2 emissions by 42% by 2030 focusing on improving energy efficiency, transitioning to renewable energy sources, and reducing its carbon footprint across all operations. Also aligned with its sustainability focus, the company continues its B2B, climate control, and solar panel operations under the İklimsa brand, having successfully deployed 78 solar panel projects with a 28 MW capacity since 2022.