Social Responsibility Activity Areas
At Sabancı Group, we have acted with the mission of sharing what we have gained from this country with the people of this country, while growing and developing together since our foundation. We aim to maximize our positive impact on people and society. In line with our vision of being a pioneer and setting an example, we create long-term and sustainable value for all our stakeholders with high-impact social projects and partnerships. We believe that finding permanent solutions to social problems is only possible by reducing inequalities. Research has revealed that the negative effects of the COVID-19 pandemic disproportionately affect vulnerable groups. As such, the importance of community investments for these groups in achieving an inclusive recovery has gradually increased. In this context, we carry out activities aimed at improving society thanks to both our influence in the business world and our organizations serving in the fields of education, social change, culture and arts. We support the strengthening of vulnerable groups through projects by Sabancı Foundation, Sabancı University, Sakıp Sabancı Museum and Sabancı Volunteers. With the inclusion programs that Sabancı Group companies carried out in 2021, we reached approximately 1.2 million people, the majority of which were socio-economically disadvantaged citizens, citizens over the age of 65, youth, children and women.
It is among the primary goals of Sabancı Holding to realize measurable, high-impact social projects in line with our sustainability strategy and to continuously expand the scope of these projects. The focus areas in our social programs are financial inclusion in the banking industry, seniors in the financial services industry, gender equality and children in the energy industry, accessibility, children and young people in the industrial sector, children and youth in rural areas with no access to education in the building materials industry, and gender equality, children and young people in the retail industry.
Our goal is to maximize the impact of our community investment programs. In line with this goal, we aim to calculate the social return of community investments in accordance with the Social Return on Investment (SROI) methodology and achieve a rate of one and above. In this context, we have commenced work to carry out social impact analyses of the programs.