Material Event Disclosure (General)

With the aim of creating a global player in the digital world by focusing on business models based on next generation technologies at Sabancı Group, the envisaged company acquisitions initiated by Dx Technology Services and Investment BV (DxBV), a company incorporated in the Netherlands of which Sabancı Holding is the sole and founding shareholder, have been previously disclosed to public on April 29, 2022.

In respect thereof, 100% of the shares in SEM İnternet Reklam Hizmetleri ve Danışmanlık A.Ş., a digital marketing company operating in Turkey, and 100% of the shares in Liberdatum Internet Reklam Hizmetleri ve Danışmanlık A.Ş., which also operates in Turkey as a digital marketing company, have been acquired by DxBV as of June 30, 2022 in consideration for a total of USD 14.8 million post customary adjustments as per acquisition and closing procedures. Both companies became subsidiaries of DxBV after the acquisition. The enterprise value before the adjustments was disclosed as USD 13,5 million on April 29, 2022.

As a result, company acquisition processes in the digital business unit that were mentioned in the public disclosure statement dated April 29, 2022 have been completed. Further work in relation to the integration of Radiflow, SEM and Liberdatum under the umbrella of DxBV are still ongoing.