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2022 was a year of transformation for Sabancı Group’s digital business.

In 2022, Dx BV invested in Radiflow and SEM, among the best companies in the cyber security and digital marketing sectors respectively, to accelerate growth and value creation of these rising stars.

Recently, SabancıDx established a strategic partnership with Bulutistan, a Sabancı Ventures investment.

SabancıDx has built deep expertise, know-how, and an approach to creating insight-driven agile and scalable digital products to accelerate adoption and harness the power of digital.

Teknosa, Sabancı Group’s technology retailer, embarked on a comprehensive initiative to improve its customer journey to create a seamless and flawless phygital experience to consumers with a new experience-based store concept.

In just 11 months of operation, Teknosa Marketplace has increased e-commerce product offerings by 22 times, traffic on the digital channel has risen by 38%, e-commerce gross merchandise value reached up TL 3.3 billion and the platform’s overall performance has reached global benchmarks.


Digital Sector Overview